In other forms of advertising apart from the MLS online database, in which an agent is communicating with the Public, the agent shall identify themselves as a real estate agent, stating prominently the MLS registered brokerage – company with which they are associated. If they present themselves as a separate real estate entity, this will be construed as operating multiple companies and all such entities must maintain subscriptions with MLS-BCS as outlined in the OPPs and subscriber requirements. Operation of companies not subscribing to MLS-BCS will result in expulsion of the MLS-BCS agency sponsoring the operator of such non-subscribing entities. Failure to properly identify as a member company shall be violation category B.